Inside Asian Gaming

inside asian gaming September 2015 64 Tech Talk Macau’s gaming market is maturing fast. As the tastes of China’s middle class undergo a seismic shift, SEGA SAMMY CREATION believes e-tables imbued with entertainment will be crucial to keeping the casinos cranking Gaming Reimagined F rom Nevada to New South Wales, electronic gaming machines are the mainstays of the world’s mature gaming markets. In Macau, EGMs are a trifle by comparison, accounting for a mere 5% of total casino revenue. That’s widely believed to be a function of the insatiable Chinese appetite for live-table baccarat. In time, that belief could well prove false, the result of a short-lived aberration on Macau’s path to becoming China’s answer to Las Vegas. Indeed, the appetite for baccarat, particularly at the high end, has already waned considerably over the past 15 months with no respite in sight. There’s no question that Macau ranks among the world’s major gaming markets, but it can hardly be described as mature. Although Stanley Ho had operated casinos in the city for 42 years prior to the opening of the first post-monopoly property, Sands